Born in 1973. Genís is CEO of Automated Transactions, having joined the company as Technical Manager in 1999. After graduating in Business Studies, he continued his education at the prestigious IESE Business School. Over his career, he has held a number of positions in the company before finally taking the reins. Genís is a person with a wide range of interests and perseveres in everything he puts his mind to.

Genís Catà



Born in 1977. An electronics engineer, Javier joined Automated Transactions as Technical Manager in December 2010, having worked in R&D at the Polytechnic University of Catalonia. He manages the Technical Department and offers support and guidance to customers regarding devices already on the market and the development of new applications.

Javier Cano

Technical Director


Born in 1984. Noelia joined Automated Transactions in April 2008 as Head of Administration and Finance, having previously held similar roles in companies in the construction and transport industries.

Noelia Martín

Financial Director


Born in 1981. Juan joined the Logistics Department of Automated Transactions in late 2008. He later joined the Technical Service as an electronic technician, where he deals with the repair of devices and provides technical support to customers over the telephone.

Juan Carlos Acevedo